On May 3, 2023, Drake released a diss track titled “Family Matters” in response to Kendrick Lamar’s “6:16 In L.A.” The track dropped within hours of Lamar’s release, along with a music video, showcasing Drake’s swift and aggressive response.
“Family Matters” is a lengthy and personal diss track in which Drake addresses Lamar’s criticisms of his parenting skills and his music. Drake claims that his music resonates with people who have pride, while Lamar’s music is only popular because it attacks him (Drake).
Drake also dismisses Lamar’s accomplishment of reaching number one with “Like That,” suggesting that Lamar only succeeded because he was targeting Drake in the song and that Drake deserves the money Lamar earned from it.
The music video for “Family Matters” is a carefully crafted response to Lamar’s allegations. It features footage of Drake spending time with his son and enjoying the luxurious lifestyle he has built for his family. This imagery directly contradicts Lamar’s claims that Drake is a neglectful father.
While Drake’s lyrics directly target Kendrick Lamar, the music video suggests that Drake is also appealing to a wider audience. By showcasing his family life and material success, Drake is attempting to project an image of himself as a responsible and fulfilled individual, in contrast to the negative portrayal Lamar paints of him.
“Family Matters” is a significant addition to the ongoing beef between Drake and Kendrick Lamar. It is a well-produced and visually striking diss track that addresses Lamar’s criticisms head-on. The music video adds another layer to the conflict, allowing Drake to shape the narrative and control the public’s perception of him.
It remains to be seen how Lamar will respond to “Family Matters” and whether the beef will escalate further. However, Drake’s swift and comprehensive response has undoubtedly raised the stakes and set the stage for a memorable chapter in hip-hop history.
